Jo-Anne Botes
Senior Associate

Jo-Anne Botes is an accomplished and versatile executive with extensive experience in driving integrated marketing and communications strategies to accelerate revenue growth. Known as a change agent and strategic leader, Jo-Anne has a proven track record of globalizing and commercializing businesses through her work in various senior roles.

Throughout Jo-Anne’s career she has excelled at Establishing and modernising marketing functions, executing client marketing programs to increase advocacy and share of wallet, creating and executing business aligned go-to market strategies and marketing campaigns, leading communications for major business transformation initiatives, creating and implementing corporate communications strategies, Influencer and analyst relations, social media and digital marketing strategies, spearheading transformation initiatives and accelerating goal achievement.

Jo-Anne has held senior positions at Dimension Data, Liquid Telecom, Derivco and has an extensive global network across the technology sector.

Recognized for her innovative, data-driven, and outcome-focused approach, Jo-Anne is a passionate advocate for continuous learning, mentoring, and leveraging technology to drive business transformation. With a global mindset and a strong collaborative spirit, she is committed to empowering teams and creating value for customers and stakeholders.